MARTIN McCULLY
Award Winning; Art Direction, Branding, Print, IOS, DOOH, Web, Interactive, Illustration & Character Design
CONTACT:07545 488 504 | martin@milkand2.co.uk

The Art of Outdoor

 

First Prize: Tate
Entry name
Tate Britain

Agency
Liveposter in collaboration with Posterscope & Total Media

The concept is a data driven campaign producing hundreds of unique executions, promoting Tate Britain to commuters, overseas & corporate visitors and commuters using Ocean’s Two Towers sites to re-engage with London based workers, corporate visitors, foreign visitors and visitors to London. They wish to use their extensive image catalogue of over 500 years of British art to create unique executions that are automatically triggered by specific events/conditions/data triggers.

from Ocean Outdoor

Work spotted in the wild

20111002-053825.jpg

 

Produced for The Torbay Coast & Countryside Trust and the South West Coastal Path.

We designed and manufactured (with the help of the loverly Jim at SWCL) a range of map boards high-lighting interesting walks in and around Torbay. Printed on the back of 10mm acrylic these weather proof boards also have the added advantage of allowing scratches to be melted away.

It’s nice to get feedback from our clients…

“Fruition did a great job with the redesign of our packaging this year – they had a clear understanding of what I wanted and has done a great deal to further our brand and help it to stand out on the shelf, and we are getting great feedback from all our customers’.

Linda Burgess

Managing Director, Red Earth Kitchen

4 Counties has a brand new website

4counties brandnew website

Four Counties Interiors are Devon-based specialists in procurement for the hotel and leisure industry.  They work with companies such as the Harbour Hotel Group, Daish Hotels, Rick Stein’s,Taylor’s Restaurant in Tavistock,Woodbury Park near Exeter, the Award-winning Hartnoll Hotel in Tiverton, Fifteen Cornwall in Watergate Bay Treglos Hotel in for more information visit www.4countiesinteriors.co.uk

Designed in Devon Summer Bash

What is Designed in Devon?

“Designed in Devon connects and shares ideas between sub-regional and cultural agencies, national design bodies, higher education institutions and other key public and private sector organisations. We provide a regional proactive voice and the strategic development for the design industry in the County. We help to strengthen communication and develop partnerships in the sector, foster collaborations between the design industry and design education sectors and link the region with national and international initiatives and organisations.”
Korash Sanjideh
Chairman

And above all Designed in Devon is run by volunteers for its members and is free to join to any creative professional or student.

The Watering Hole

17th June saw The Watering Hole on the Barbican, Plymouth reopen after a Fruition refurbishment.

St Austell Brewery recently took over the running of the pub and needed a quick spruce up to ensure it met with their standards for the summer season.
We supplied new tables and sofas for the extensive external seating area, new branding and signage and artwork for the pub interior.
The inside was decorated throughout and the bar stripped down and refinished on site.

Shiny new UV

@ panotne and loverly spot UV folders

We always like to get samples back from our print work, these new folders for LMS Highways popped through the post today, 2 Spot Pantones, including a vibrant PMS 021 ornage, and a nice thick spot UV varnish to the logo really help these standout.

Pedal Car Grand Prix

We’re not just all about business here at Fruition, a core part of our ethos is to give back into the community. We allow for 10% of our time to be dedicated to local community groups. In the past we’ve arranges festivals (Transition Festival Torquay), provided advice to Non Profit Oraganisation, provided illustrations, designed logos and flyers all for good causes.

For the past couple of years we’ve helped the Rotary Club promote their Pedal Car Grand Prix. When Rotary Club Memebr Graham Gardener relocated to Gainsborough he got in touch to see if he could use our Torquay poster for Gainsborough’s own Grand Prix, and of course we said yes.

If your part of a local charity or non profit and need a little design help then drop us a line.

If Apple made a DSLR this might well be how it would turn out, the WVIL

Concept Camera: The WVIL from Artefact on Vimeo.

Wireless
Viewfinder
Interchangeable
Lens

The WVIL camera is a concept camera envisioned by Artefact’s award-winning design team. It answers the question: “what’s next for camera design?”

The patent-pending WVIL system takes the connectivity and application platform capabilities of today’s smart phones and wirelessly connects them with interchangeable full SLR-quality optics.

More information at: http://www.artefactgroup.com/wvil/

Found via Swissmiss

Own Brand products, how to brand them so they look better than big name brands, by Waitrose

How to brand your own products correctly by WaitroseHow to brand own brand products right.

Waitrose’s own brand products, take note big name brands this is how to create restrained, eye catching, modern packaging. You’d be forgiven for thinking this is for a new range of luxury canned products from Waitrose, but no it’s their value own brand range.

Found on melissaeastondesign.com Brownie points to Blair designs by Turner Duckworth

CAD technician wanted.

We’re looking for a freelance CAD technician to join the team, you will be working primarily in Vectorworks, skills in other 2D & 3D software packages useful. If you have at least 5 years experience (or are brilliant), can work unsupervised and to a high level of detail then get in contact.

Email you CV, portfolio/web link and salary expectations to markgreen@fruition-design.co.uk

No agencies please.

oh comely – a beautiful new magazine holding us captivated

http://www.ohcomely.co.uk/

Today we’ve all been ooohing and aaahing over a new magazine in the office.

oh comely was started by my eldest daughter’s university friends and associates. They wanted to offer a magazine that is interesting, fun, intelligent, good looking and offered an alternative to the run of the mill glossys.

I reckon it has done all of this and more……. It is unique and very easy on the eye.

As a designer, it pleases me hugely!

Posted by: Jo

Dropmark, drop files right from your computer, or the web, to create organized collections

Introducing Dropmark from oak on Vimeo.

Introducing Dropmark found on Swissmiss

It let’s you drop files right from your computer, or the web, to create organized collections. Watch the above video and join me in being completely blown away.

Dropmark let’s you invite friends or co-workers to collaborate and edit your Dropmarks in real-time. They are private and secure, unless you choose to share them (each collection has a handy short URL).

Access your Dropmarks via the web and RSS, or get nerdy with their API—it’s your data after all, use it however you want. It’s not about “social media” (they won’t ask you to “follow” anyone), it’s about organizing and sharing your ideas in the easiest way possible.

Major, major hat tip off to Skylar! dropmark is nothing short of revolutionary!
found on the awesomeness, font of all things design that is Swissmiss by McC

Repurposed wii remote, creating an interactive whiteboard

Building sophisticated educational tools out of cheap parts, Johnny Lee demos his cool Wii Remote hacks, which turn the $40 video game controller into a digital whiteboard, a touchscreen and a head-mounted 3-D viewer.

About Johnny Lee

Researcher Johnny Lee became a YouTube star with his demo of Wii Remote hacks — bending the low-cost game piece to power an interactive whiteboard, a multitouch surface, a head-mounted display … Full bio and more links

40ft Backflips, Double Backflips and Front-flips, just because you were born with spina bifida doesn’t mean you can’t be an extreme athlete

Aaron ‘Wheelz’ Fotheringham – Wheelchair Action Sports from Unit Clothing on Vimeo.

Unit, one of the world’s fastest growing action sports brands, has just released a six-minute mini-documentary on one of their star athletes, Aaron “Wheelz” Fotheringham.

Wheelz, 19, has obtained a cult following globally for his antics with the Nitro Circus Live Tour after successfully landing 40ft Backflips, Double Backflips and Front-flips in the past six months… in a wheelchair.

The Las Vegas teenager is one of the most inspirational athletes in the entire action-sports industry; he hasn’t let spina bifida dictate his lot in life and has taken his custom-built wheelchair to places they’ve never been before, including skateparks, BMX parks and of course, the Giganta-Ramp.

Unit sat down with Wheelz during a recent trip to the USA and found out what makes the laid-back, humble teenager tick. Visit www.youtube.com/unitridersaus to check it out.

Following on from the successful Nitro Circus Live New Zealand Tour Wheelz is back in Vegas and preparing for the Nitro Circus Australian Regional Tour, which kicks off on March 9 at Albury’s Lavington Sports Ground.

Courtesy: Unit Clothing www.unitriders.com

Producer: Allan Hardy

Music: ‘Hello World’ by Amely www.myspace.com/amely

Urbanized, from the maker of Helvetica the film, is looking for funding


“In 2005 I began work on my first documentary, Helvetica, which looked at the worlds of typography and graphic design through the eyes of one loved/hated/ubiquitous little font. I wasn’t a designer, or even a filmmaker, just a design geek who really wanted to see a movie about fonts! After Helvetica was released in 2007, I had the idea for a second film, Objectified, which focused on industrial design and product design, and our relationship with the manufactured objects that surround us. But I realized there was more to explore, and had the initial ideas for a third film that would also examine how design affects our lives. So I began thinking of the films as a “design trilogy”
For full details visit the kickstart pledge page.

Arctic Surf Challenge

An inspiring film which shows me it’s never too cold to surf in the South West of England!

My surfing goal this year, to emulate the board walking tricks (see from 4 mins+), I will post the results soon.

Posted by: Neil

Letterpress Workshop by Mr Smith


via Creative Review

Texture, smell, viscosity… some of the reasons why letterpress is a graphic designer’s dream.
With the ever encroaching spread of digital images  these factors are forever loosing their hold, budgets grow smaller and projects are measure solely against sealed triple tender bids, leading to a homogenising of printed material. Letterpress is one of the most tactile methods to reinforce a brand, a product or service.

The Unmakeable Book

Book printers said Jonathan Safran Foer’s “Unmakeable” Book “could not be made.” Belgian publishing house Die Keure proved them wrong. Jonathan Safran Foer’s book is an interactive paper-sculpture: Foer and his collaborators at Die Keure in Belgium took the pages of another book, Bruno Schulz’s The Street of Crocodiles, and literally carved a brand new story out of them using a die-cut technique.

You can see more pictures of the Tree of Codes on Visual Editions’s Flickr stream. This is gasp-for-air-stunning. At least in my book.

source: www.swiss-miss.com

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